Inside the Guide:

Design Guide PagesDesign Guide Pages Design Guide Pages

Designed To Shine

Brand Owners, Designers and Printers: this guide will equip you to shine boldly with a comprehensive overview of metallic options along with production tips, marketing rationale and design inspiration for the entire range of reflective and holographic possibilities for labels and packaging:

  • Hot Stamping Foils

  • Cold Foil

  • UV Casting

  • Foil Laminate Substrate

  • Transfer Metallized Substrate

  • Combining Effects

The strategic use of metallized and holographic design elements is proven to increase product sales in ever-expanding markets. Thanks to continual developments in the technology of metallic effects, there is no shortage of attractive, eye-catching possibilities. This guide is designed to bridge the gap between technology and design, making the effects accessible to the design community at large.

In this guide we will to broaden your understanding of metallic decoration and the myriad options available. In addition, we will address questions regarding sustainability and provide the tips and knowledge needed to employ the appropriate technologies based on your project needs. 


describe the image

Purchase Designed to Shine at $25.00 per copy. 

Shipping limited to United States and Canada only.

Order the Guide

Purchase Designed to Shine at $25.00 per copy. 

Shipping limited to United States and Canada only.

Design Guide resized 182

ITW Foils' Design Guide won the Gold Award for Capabilities Brochure category and overall Best of Show Honorable Mention at the Foil & Specialty Effects Association Gold Leaf Awards 2012